I have recently seen a couple of photos taken from Vodafone Mother's day outdoor campaign in Istanbul.
It's like a joke actually, outdoors placed to Greek Graveyard in front of Istanbul's biggest shopping center called Cevahir.
Outdoor advert is full of roses to be picked up for your mother.You can see it clearly but as you can see in the picture it placed in front of graveyard...I'm still shocking...
It's a clever idea for instance but the application strategy is clearly absurd and disaster.
How can somebody made this silly mistake..Is this because reckless outdoor company ? or miserable media planning company ? or Vodefone's own fault ?
Photos taken from www.bigumigu.com